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Julian Hall

Julian Hall is the comedy critic for The Independent, a role he has held since 2003. Previously, he spent two years writing for, and eventually editing, the paper's "Pandora" gossip column. As comedy critic he has reviewed most of the major figures in comedy (including Eddie Izzard, Ricky Gervais and Chris Rock) either at the Edinburgh Festival or on national tours. Julian has been on the judging panel for the Chortle Comedy Awards three times and for the Leicester Mercury Comedian of the Year Award twice. He was also a member of the judging panel for the if.comedy awards (formerly The Perrier Awards) in Edinburgh in 2007 and in 2008. Julian’s book, Rough Guide to British Cult Comedy' was published in October 2006.

Julian's online portfolio can be found on: jnhfreelancearchive.blogspot.com

Previous Entry

Tango Pongo Clango

Posted by Julian Hall
  • Friday, 3 July 2009 at 03:09 pm

"Too Much Tango Makes Your Guffs Smell Like Oranges.  Seriously I Just Did One."
This is the inspired strap-line for the latest Tango ad campaign.  In the the past the soft drink has come up against criticism for its misguided ads but more for stunts or physical behaviour that advertising authorities didn't want kids to imitate.  This time it is the words that make the concept whiff.
I saw this latest campaign on a bus shelter poster this week and it put me in mind of the kind of joke a poor stand up comedian might make. In the live club context it could be forgivable, it might even raise a, er, guffaw but it would be intended to be at the drink's expense. This clever-clever knowing approach designed to flog the drink has brought out the Mary Whitehouse inside of me bubbling to the surface.  I can think of more harmful ads (i.e. almost every computer game ad you will ever see) but while I think that farts are better out than in, the concept of celebrating the act for monetary gain makes me recoil.  I think it's because it feels like it's advertising for the 'WKD generation', WKD being the alcoholic drink whose ad campaign largely features a bunch of lad behaving like twits. 
I presume Tango is now the starter drink for anti-social behaviour, giving the green (or indeed orange) light for a bunch of tosspots to sit around comparing farts, while buoyed up on fizzy drinks, before going out and getting tanked on WKD and progressing from repugnant smells to more elaborate antisocial behaviour that is inflicted on an unsuspecting public.
Assuming that the ad execs who dream this kind of crap up, and get overpaid for it, are not in fact the slobbering jerks that they are selling their product to, I dearly hope that they encounter their demographic at a crucially embarrassing moment. Maybe someone will fart in their 4x4?  I'll drink to that.



janh1 wrote:
Saturday, 4 July 2009 at 09:53 pm (UTC)
This is a pathetic attempt to try to appeal to the juveniles and Sport readers which only succeeds in being repellantly crude.

Don't the dozy ad people realise that this will turn off a whole section of potential buyers who won't want to be associated with such garbage?

Because of the nature of it, farting will always be comical - but distance definitely lends enchantment.
juhemole wrote:
Wednesday, 13 April 2011 at 05:25 am (UTC)
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homuidle wrote:
Wednesday, 13 April 2011 at 08:36 pm (UTC)
Excellent post I must say.. Simple but yet interesting and engaging.. Keep up the awesome work!